If something is not available on google, it is very easy to predict that it will never reach targeted consumers, at least according to 89 percent of users who turn to search engines before deciding to find details on goods, facilities, and companies. And there is nothing unusual in this, from picking up your favorite gadgets to looking up for prices of something you want to buy, we always head to a reliable search engine. A major part of our population has its presence on social networking sites, like Facebook, Instagram, Tumblr, and Instagram. A study showed that the mixture of digital marketing and social network marketing successfully helped corporations attract a larger number of its targeted audience. It noticed that to get more details, 79 percent of consumers follow brands on social networking sites.
Stay ahead in the competition
As multiple advantages are being made, everyone needs to adapt to these revolutions. Not only would you stay behind but also lose a big share of the market to your competitors. You achieve a strategic advantage by embracing the tech-first strategy and improving your corporate activities, so you will capture a bigger market share.
Convenience in advertising
It was in the older times when getting your products on the billboards, magazines or newspaper was the only way to get your product or services (brand) advertised. The times changed now, going digital is an affordable and hassle-free option for you to advertise or promote your product. People are going to get attracted by whatever information you have put on the internet about your particular product/service. It’s letting them determine whether or not the product/service will be good to try. So having a good digital presence of your brand will attract more customers, helping your business to grow.
Not geographically restricted anymore
While people were only restricted to their local areas in the past, the times have changed now and going digital can bring a lot of opportunities for your business. You do not have to restrict yourself to geography anymore as your company will be everywhere with the Internet. You will be able to target consumers from around the world.
Will that be expensive?
People consider digital marketing to be very expensive. In reality, internet marketing is much cheaper than offline marketing. Moreover, the progress and effectiveness of digital marketing cannot be monitored, while it is possible in the case of digital marketing. And unlike offline marketing, you’re not limited to a specific area; with digital marketing, you can be in the reach of everyone. How customers purchase has evolved & is still evolving such that companies need to adjust and improve their marketing strategies.
It is completely relevant to question if going digital is as effective for businesses that sell products that can’t be sold online as the consumers prefer checking the quality physically. This goes for local business, selling clothes or food items. Especially when it’s high priced and people are reluctant to take any risks. In that case, a website (online presence) would guide people to know about the products or services you sell and they can find your Business address, contact and can then check the product by visiting the store physically.